Wardah Perfect Complexion Finder
Tulus Skin is an Indonesian skincare brand meticulously built upon three foundational values: integrity, openness, and purity. These values shape every aspect of their product formulation, where cutting-edge technology is thoughtfully integrated with safe, nurturing ingredients — ensuring healthy, radiant skin that renews itself over time.
Challenges
Tulus Skin is an Indonesian skincare brand meticulously built upon three foundational values: integrity, openness, and purity. These values shape every aspect of their product formulation, where cutting-edge technology is thoughtfully integrated with safe, nurturing ingredients — ensuring healthy, radiant skin that renews itself over time.
Solutions
By deeply understanding Tulus’s vision and consumer needs, Flitts designed and built a refined e-commerce website that prioritizes customer experience while seamlessly ensuring the brand’s values are reflected at every touchpoint. Every detail — from its intuitive interface to its flawless mobile optimization — was carefully developed to embody trust and sophistication. To elevate the shopping experience, Flitts also implemented a tailored loyalty program that rewards customers directly on the website, where each purchase earns points toward an exclusive VIP Badge with premium perks, special discounts, and unique benefits. This combination of thoughtful design and strategic loyalty features transforms the website into a trusted, engaging destination that keeps customers coming back to explore and connect with Tulus on a deeper level.
Impact
Beyond strengthening Tulus’s digital presence, the web store connected the brand more deeply with its customers by showcasing products and delivering a shopping experience that truly reflects its philosophy. This journey not only built customer trust but also encouraged them to return and stay engaged, as they could continuously collect points and redeem rewards directly on the platform.
